Welcome and discover…
As a MSc student in consumer studies I am submerging myself in the subject of co-creation. What does this new innovation paradigm mean? What do experts and practicioners say about this? How does it affect the role of the consumer in a firms’ product development? What are the impacts on consumer attitudes?
I am combining academic findings and learnings from practical cases in search of new and relevant insights
On this blog I share the research findings from my literature review ‘the Co-creative Consumer’, the key findings from my interviews with practitioners, and other articles, presentations, videos, and thoughts worth sharing.
Feel free to do the same and comment on my postings!